Margarine is a word whose meaning I finally understood during upper primary education, after realizing blue band is just one of a type of margarine. Just the same way we think of coke when asked to name a soft drink, so do we need a personal or self brand. Now, most of us are identified by where we are from, where we work, who we are married to, or who our parents are. Women especially are not easily branded in their own right given our patriarchal society. Professionally, branding is important especially if you want to sell yourself. Contrary to popular belief, you don’t have to be a ‘hot’ commodity so as to just get a ticket to your next job, self-branding rather ensures you remain the top in your field. For example, what happens when you leave the blue chip company you work for now, do you lose who you are after that company email is pulled off? I am amazed by Patricia Mbatia (former PRO Multi-choice) who built her personal brand alongside that of her employer. After her exit, her self-branding as a PR practitioner now follows her everywhere. How she did it, is a mystery which I would love to get a how-to-do guide on.
Carol Mandi, Gina din, some tips please!
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